SPOKESPERSON (2003 -2014 )
SPOKESPERSON (2003 -2014 )
SPOKESPERSON (2003 -2014 )
Prakash Javadekar, who rose through the ranks of member of the ABVP to the General Secretary of the Bharatiya Janata Yuva Morcha and who subsequently handled the responsibility as Campaign Chief of the Maharashtra BJP.
As such, he had been interacting with the media in Maharashtra regularly as a MLC, Executive Chairman of Planning Board and spokesperson of State BJP unit. His pertinent handling of media could not go unnoticed by the then Central leadership of BJP, who inducted him in Delhi Headquarters as a National spokesperson in 2003.
As a BJP spokesperson, he was articulate in providing critical facts in easy-to-digest sound bites; summarize situations in an instant; and effectively communicate the party’s stance and messages on demand.
He not only made even the toughest of the issues easy to be understood by the journalists, but equally difficult to be answered by the Parties in power. He was well composed and at the same time very assertive in all the media debates.
During this period, he also helped to revamp the media arrangements and set up in the party headquarters to ensure constant scanning of the news and happenings in a systematic manner.
The period between the year 2009 and 2014 was the defining moment for Prakash Javadekar as he spearheaded the BJP’s relentless attacks on the then Congress-led UPA government on corruption. Whether it was Bofors scam, Coal scam, 2G scam, Scorpene deal scam, Augusta Westland chopper scam, farm loan scam, urea scam, he cornered the UPA government. This helped the BJP going into the upcoming 2014 general elections.
